8 facts about the interest of Latin American consumers in animal welfare

How much do Latin Americans know about animal welfare in the products they consume? Would you buy products with animal welfare certification? We answer these and other questions thanks to our Latin American Study of Animal Consumption and Welfare.

8 facts about the interest of Latin American consumers in animal welfare

Although many Latin Americans said they had heard about it, they feel they need more information about it. They also believe that meat produced with animal welfare methods may be more palatable.

1. When asked if the respondents are concerned about the animal welfare of the products they consume, 48% stated that they were interested in the slaughter method.

2. Added to the previous data, 63% of Latin Americans have heard about animal welfare in production animals.

3. Despite this concern, 63% think they do not have sufficient knowledge of the way in which the products of animal origin they consume are raised.

4. Regarding quality, 90% consider that well-being leads to a more palatable meat.

5. 77% of the participants think that animals produced with animal welfare systems mean agricultural production with less environmental impact.

6. Of the consumers surveyed, 42% said they would probably buy food products with a certified seal.

7. Continuing with the intention of buying products with certification seals, 41.5% said they would undoubtedly buy them.

8. 78% affirm that they would only buy certified products with animal welfare if they had the option in a supermarket and under conditions of the same price.

The first Latin American Study of Animal Consumption and Welfare, carried out in Brazil, Chile, Colombia and Mexico shows relevant data on the perception of Latin American consumers on animal consumption and welfare. The study was commissioned by World Animal Protection to the research company ipsos.

Ricardo Mora, manager of Production Animals Campaigns, comments that the data provides evidence on new consumption trends and therefore an important market opportunity for producers in the region: “With this research we seek to accompany production industries to comply with the demands of new markets and consumers, who are increasingly looking for products made in a responsible and environmentally conscious way “

A total of 3,700 people participated in the study (of both sexes and different age ranges and socioeconomic strata), distributed as follows: 2,200 in Brazil, 500 in Chile, 500 in Colombia, and 500 in Mexico. The data collection methodology was through an online survey and offline interviews.

Would you like to know more about what companies are doing about it?

If you want to know more about what large companies are doing to reduce the suffering of millions of animals around the world, we invite you to read this note what it tells you. A few minutes will help you be a more informed consumer and make better decisions.

Do your part!

We help you to be part of the change with 8 tips to be a responsible consumer with the welfare of animals.

We also invite you to be part of the change, sign our petition and ask KFC, one of the largest fast food networks in the world, to help us end the suffering of billions of chickens.

Although many Latin Americans said they had heard about it, they consider that they need more information about it. They also believe that meat produced with animal welfare methods may be more palatable.
Although many Latin Americans said they had heard about it, they feel they need more information about it. They also believe that meat produced with animal welfare methods may be more palatable.

1. When asked if the respondents are concerned about the animal welfare of the products they consume, 48% stated that they were interested in the slaughter method.

2. Added to the previous data, 63% of Latin Americans have heard about animal welfare in production animals.

3. Despite this concern, 63% think they do not have sufficient knowledge of the way in which the products of animal origin they consume are raised.

4. Regarding quality, 90% consider that well-being leads to a more palatable meat.

5. 77% of the participants think that animals produced with animal welfare systems mean agricultural production with less environmental impact.

6. Of the consumers surveyed, 42% said they would probably buy food products with a certified seal.

7. Following the intention to purchase products with certification seals, 41.5% said that they would certainly buy them.

8. 78% affirm that they would only buy certified products with animal welfare if they had the option in a supermarket and in conditions of the same price.

The first Latin American Study of Animal Consumption and Welfare, carried out in Brazil, Chile, Colombia and Mexico shows relevant data on the perception of Latin American consumers on animal consumption and welfare. The study was commissioned by World Animal Protection to the research company ipsos.

Ricardo Mora, manager of Production Animals Campaigns, comments that the data provides evidence of new consumption trends and therefore an important market opportunity for producers in the region: “With this research we seek to accompany production industries to comply with the demands of new markets and consumers, who are looking for more and more products made in a responsible and environmentally conscious way “

A total of 3,700 people participated in the study (of both sexes and different age ranges and socioeconomic strata), distributed as follows: 2,200 in Brazil, 500 in Chile, 500 in Colombia and 500 in Mexico. The data collection methodology was through an online survey and offline interviews.

Would you like to know more about what companies are doing about it?

If you want to know more about what large companies are doing to reduce the suffering of millions of animals around the world, we invite you to read this note what it tells you. A few minutes will help you be a more informed consumer and make better decisions.

Do your part!

We help you to be part of the change with 8 tips to be a responsible consumer with the welfare of animals.

We also invite you to be part of the change, sign our petition and ask KFC, one of the world’s largest fast food networks, to help us end the suffering of billions of chickens.